South Korean retailer Slow Steady Club and New Balance are continuing their new balance 990 femme grise project with two almost-perfect takes on the 990v5. Spotlighted by a clever marketing tagline that's simultaneously courteous and braggadocious, each style features an elegant colour scheme and an elevated MADE in USA construction.

 

GANNI is a ready-to-wear Danish brand known for their wide swath of womenswear, and they've just scored their first-ever colab with New Balance: two lively iterations of the popular new balance 2002r blanche. Centred around a 'Don't Step Towards the Future, Run To It' tagline, the offerings combine GANNI's eye for bright and bold colours with New Balance's classic understated elegance and high-quality materials.

 

As a young child, De Guzman would accompany his mother to craft shows around the Chicago area. He often speaks of his visceral memories from those shows his mother's artistry, the bright colours of the flowers and the drawings he'd create to try and replicate her bouquets. Now, he's telling that story through his latest New Balance colab: the new balance 574 blanche' both a deeply personal story for the artist and a physical acknowledgement of his belief that his work is for everyone.